Ten Justifications for Visiting Coffee Shops

There are several reasons to become a devoted customer of a single coffee shop.

Here are some facts first: After oil, coffee is the second most traded commodity in the world. It employs 25 million farmers, primarily in equatorial countries known as the “coffee belt.” Over 500 billion cups of coffee are consumed annually, and the industry is worth $100 billion. According to Statista, approximately 157.38 million 60kg bags of coffee were consumed globally in 2016–17.

The ten main factors that contribute to people’s love of coffee shops are the growing demand for coffee. After further investigation, we discovered a number of reasons why consumers adore cafes:

1. Coffee is on the way.

Coffee is one of the most widely used daily beverages, regardless of how you begin your morning or continue into the afternoon. Sales of specialty coffee, which make up about 8% of the 18 billion dollar U.S. coffee market, are growing by 20% annually. According to coffee statistics, Americans who drink coffee typically consume 3.1 cups daily. There is still plenty of opportunity for the bean industry to expand and attract new customers to their cozy coffee shops because of growing coffee markets, such as mainland China, where the typical individual only drinks three cups of coffee year, according to Euromotion.

2. You’re Getting Your Fix of Caffeine

Prior to your blackout this morning, you were doing quite well. Before you know it, you’re waiting in line to place your purchase. While an espresso has 80 mg of caffeine, a cup of filter coffee usually has about 90 mg.

The caffeine in coffee enters your system after consumption. It then makes its way to your brain. Numerous human controlled research demonstrate that coffee enhances a number of brain functions, such as mood, memory, alertness, energy levels, response speeds, and overall mental performance. Thus, coffee consumption improves mood, memory, and focus in addition to energy levels.

3. Breakfast is on the way.

Nowadays, eating breakfast at a coffee shop feels more commonplace than an indulgence because we are all in a hurry. Thus, you always have a nice cup of coffee and a warm breakfast on your way to work. These days, there are a ton of breakfast alternatives accessible, ranging from McDonald’s to fancy cafés. For instance, the long-term healthy initiatives “Healthy Breakfast,” “Pleasure Break,” and “More Exercise” were introduced by Nestlé China this year. Nestle wants to encourage a nutritious breakfast in partnership with the Chinese government and Meituan-Dianping, the top third-party delivery and takeout platform.

Breakfast takeout is in high demand in China as more and more young professionals enter the workforce; these orders are typically placed through delivery services. It can be a good notion to concentrate on a rising clientele and provide them with exactly what they want from the very first moments of the day. Blue Bottle, Nescafe, Nespresso, Ristretto, and Dolce Gusto are just a handful of the coffee brands that Nestle owns. Additionally, Starbucks’ packaged coffee division was recently acquired by Nestle.

4. You’re Following Your Favorite Barista

Your company’s primary point of contact with customers is your frontline staff, just as in any other firm. In addition to producing the coffee, they play a significant part in shaping your company’s culture. Spending a money on the best coffee isn’t really helpful if the person serving it creates a subpar latte or treats the customers rudely. A coffee business can greatly benefit from having a professional and amiable barista.

5. You’re Getting Some Education

You’re enjoying a cool brew, organizing your flashcards, reviewing the study guide, and listening to a lecture that you discovered on YouTube on exam day. Sitting next to someone who is typing diligently can really improve your own focus and mental effort. Belgian psychologists Kobe Desender, Sarah Beurms, and Eva Van den Bussche showed in two tests that focus may be infectious in the correct situations. This explains why working and studying at work is so difficult and why so many people prefer to do it at coffee shops.

In fact, having a large number of students in your business may be advantageous. Consider the Japanese-owned coffee shop on the campus of Brown University, Shiru Cafe. In return for students’ personal information, including name, phone number, email address, level of focus in class, and professional interests, this coffee business began giving them free cups of coffee. By doing this, students consent to receiving information from the corporate sponsors that fund those roasting beans through signage, surveys, applications, digital advertisements on mobile devices and in stores, and baristas who have been properly trained. Furthermore, Shiru Café may acquire a significant quantity of customer data that they can then sell when students divulge personal information through an app on their phones. Large amounts of data for a complimentary cup of coffee? Simple.

6. You Enjoy the Feeling

This is where your finest ideas come to life on paper whether you’re an artist or creative of any sort. There’s something about the excitement and aroma of a coffee shop that inspires creativity. It’s very amazing how you were able to prolong drinking a single 50-cent shot of espresso for four hours without being asked to leave.

7. You’re not online.

Another issue that we all encountered was that there was no WiFi in our house and that every neighbor had a password that was more difficult than 12345678.

There is only one choice in this case: visiting a local café for a cup of coffee and unrestricted Internet access. Successful coffee shop owners have shifted their focus from simply selling coffee to developing spaces that promote longer stays, such as working from laptops, browsing the Internet, or interacting with friends, family, and coworkers. The way people live is being altered by wireless technology. Coffee shops, hotels, and airports all have hotspots, which are wireless internet access locations. While some demand paid subscriptions, others provide free access. A coffee shop can increase its chances of success by providing free wireless Internet. Today, people have the opportunity to interact online and over coffee.

8. You desire likes on Instagram

Social media plays a significant role in today’s social interactions as we all navigate maturity in the twenty-first century.

Because of this, a lot of individuals view it as a component of their (not always true) self-identity and as a means of advancing their careers in modeling, music, design, and hair styling. There is no better way to create the illusion that you are with someone than getting two cappuccinos for yourself, applying a Hudson filter (or even using VSCO), and then adding the hashtags #PicOfTheDay or #FoodPorn. Even if you depart five minutes later, your self-branding is on par.

According to Zizzi’s study, people between the ages of 18 and 35 spend five days a year looking at food photos on Instagram, and 30% of them would avoid a restaurant if their Instagram presence was poor. This Instagram fixation also goes the other way around and enhances a coffee shop’s brand image. The reasons are as follows: before visiting, people prefer to know if they would love the food, drink, or experience. essentially saving time and money and determining whether they can shoot quality photos—talking about appreciating style and atmosphere. You may use social media to see if your team is connecting with your audience. You know you’re doing something well if a lot of photographs are being posted.

9. You’re attending a business conference.

Not all business is done in the office. It might occur anyplace. People wanted a less formal and rigid work environment even before WeWork existed. Thus, in addition to working at coffee shops, they also attend business negotiations and employment interviews. Coffee shops serve as social hubs that foster a sense of community rather than two opposing viewpoints arguing their terms. This encourages individuals to be more receptive to other ideas and points of view.

10. It’s Your First Date

Unless you originally met offline and not on Tinder, it’s time to meet up in person now that you have her/his number. To show your date that you’re hip, you’re going to an artisan coffee shop. Make an informed decision or risk losing your possible coffee partner.